A Single App Replaces Two: What Traders Should Expect
IG Group has confirmed to FinanceMagnates.com that its flagship trading application will be absorbed into a new all-in-one app within the coming weeks. The consolidated platform, branded simply as "IG," is designed to house trading, investing, and crypto assets under a single roof.
At present, the newer app accommodates investing and crypto accounts, while spread betting and CFD trading continue to operate within the legacy trading app. That separation is set to end as the two listings converge. IG described the move as a phased transition that will unfold over the next several weeks, though the company declined to provide a specific customer-migration figure.
The strategic rationale was set out by Chief Executive Breon Corcoran during the first-half earnings call in July, when he described the unified proposition as "the biggest unlock this year." He made the remark on the same day IG disclosed its H1 results and announced its roughly $1.3 billion acquisition of US prediction-markets operator Underdog.
The business case hinges on cross-product engagement. IG's results presentation noted that in the UK and Ireland, the proportion of new customers who opened a second product within three months of their first trade jumped 67% year-over-year in the first half.
Rollout Mechanics, Missing Features, and What Comes Next
The new listing – formerly known as IG Invest and now displayed as "IG: Stock Investing & Crypto" on app stores – is the one that will absorb the older "IG: Trading. Investing. Crypto" app. In a somewhat unusual twist, the smaller app is swallowing the larger one: on Apple's UK App Store, the legacy trading app carried roughly 34,000 user ratings while the newer listing had accumulated only about 360.
Andy Ensum, IG's head of product, posted on September 8 that his team had been "rebuilding the entire front-end" to deliver a seamless, unified customer experience.
As of this week, the single portfolio view in the new app already displays ISA, general investment, Junior ISA, and crypto accounts. Spread betting and CFD accounts are slated for addition in the coming weeks, after which the full product suite will sit side by side.
However, one notable gap remains: the app currently offers no demo account. Its Mode Selector and unified portfolio view both require a live client profile. IG said it intends to introduce demo functionality "in the near future" and indicated it would provide a walkthrough once that feature goes live.
The company also plans to add its self-invested personal pension (SIPP) product and Smart Portfolios to the platform by year-end. Looking further ahead, IG's July investor presentation outlined a "single platform for app and web" architecture designed to onboard new products quickly. An updated web experience is the next rollout phase and is expected to go live later this year.
Consumer-Protection Questions and FCA Scrutiny
From a broker-news perspective, the convergence of Junior ISAs – accounts parents open for their children – alongside leveraged products such as CFDs and spread bets within a single portfolio view raises fresh questions under the Financial Conduct Authority's Consumer Duty framework. The FCA requires firms to demonstrate that product design and presentation do not inadvertently encourage unsuitable risk-taking.
The regulator has already quantified how interface design can nudge behaviour. In an FCA experiment involving more than 9,000 participants, push notifications increased the number of trades placed by 11%, a finding that FM Intelligence subsequently examined in its analysis of market-alert mechanics. As IG layers more product types into one screen, the firm will need to show that its design choices do not blur the line between long-term investing and short-term speculation.
A Wider UK Trend: Brokers Consolidate Their Digital Footprint
IG is far from alone in this push. CMC Markets published a three-phase roadmap in November 2025 to bring equities, derivatives, ISAs, SIPPs, and CFDs onto a single UK-facing interface, with tokenised assets and payments-and-banking services to follow in later phases.
Plus500 CEO David Zruia told analysts in August that the broker plans to launch a "one-stop shop trading app" by next year. Meanwhile, StoneX took a different tack at the brand level, retiring the City Index name in the UK on September 12 and redirecting new accounts to the StoneX Trading brand.
The competitive pressure is clear: UK retail brokers are racing to reduce friction between product silos, betting that a unified experience will deepen engagement and reduce customer churn.
Organisational Restructure Behind the Launch
The unified platform is being rolled out first in the UK. The consumer division responsible for running the app also encompasses Freetrade and the Australian crypto exchange Independent Reserve.
That division is being assembled from three existing regional units. The restructure is expected to result in the loss of hundreds of jobs across a workforce that stood at approximately 2,300 at the end of June, underscoring the operational cost of consolidating platforms and customer journeys under one roof.
IG has indicated it will issue a formal announcement detailing the final migration timeline and product-inclusion schedule, so traders should monitor the firm's communications over the coming weeks for confirmation that CFD and spread-betting functionality has fully migrated into the new app.
